“Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they’ve learned.” – 5/5 stars!
Attention! This book contains: lab rats, memory loss, the song “Hey Ya” and very known brands such as Pepsodent, Febreeze and Starbucks.
Easily one of the best self development books I’ve ever read!
Habits play a huge role in our lives and sometimes we don’t even notice it. We create patterns that shape our lives and our reality every single day. Maybe you overeat, maybe you spend your money without thinking, maybe you smoke or maybe you bite your nails when you’re stressed. These behaviours are imprinted in our brains and sometimes it is very difficult to stop them.
If you are interested in stopping those behaviours in a successful way, it’s very important to understand how habits work and how your brain is wired. Fortunately for us, Charles Duhigg wrote this amazing book that tells us everything we need to know about habits in a very practical way.
The book is full of real life experiences of people who got through their bad habits. There is so much information on how we create habits, how our brains work and so much more. There are also some chapters about how organizations and companies – such as Starbucks, Febreeze and Pepsodent – use marketing to manipulate us on a daily basis through human patterns and consumer habits.
I learned so much with this book and I’m already applying the concepts in my life! This book is a must read for any self development lover and anyone who wants to have control over their lives. Highly recommend it!